The Evolution of Fast Food Logos
The Burger King chain began in 1954 in Miami as an Insta Burger King outlet. James McLamore and David R. Edgerton, Jr. changed some Insta Burger King ideas and added some of their own, such as the flame-broiling that became Burger King’s signature technique. The logo was developed in 1967 to resemble a hamburger, with bun halves surrounding the name. It was in use chain-wide by 1969. The design was updated in 1994 to add a blue swirl to the now slightly-tilted burger.